What is Market Based Pricing?
At Competition Automotive Group, our goal is to give you the best quality vehicles at the most competitive prices.
To give you competitive prices on pre-owned vehicles, Competition Automotive Group uses “Market Based Pricing.” This means that our prices are not based on book value, but rather based on the research of the current market’s supply and demand. This is how we make sure that our deals are always amongst the best deals in our market.
How does Competition Automotive Group do the research?
Competition Automotive Group uses software developed specifically for the automotive industry. This software is similar to platforms that have existed in financial markets but are now applied to the automotive industry.
These software tools show us where our inventory ranks when searched on popular sites such as Cargurus.com and Cars.com. It also gives us the information we need to immediately adjust our prices to make sure our pricing is always current to the market.
This straightforward Web-based interface allows Competition Automotive Group to compare every car in our inventory against identically equipped vehicles in our market. With this comprehensive view of direct competition, Competition Automotive Group can easily adjust a used vehicle price to keep it amongst the best deals in our market.
At Competition Automotive Group, we strive to make it difficult to beat our prices. Our goal is to make each of our vehicles a top value choice within a radius determined by market availability.
We don’t have any hidden fees in our prices – the price you see is the price you pay! Other dealerships may say they have the car for less but might have a destination fee or a prep fee. Don’t pay hundreds or possibly even thousands of dollars in fees – get the right price from the start at Competition Automotive Group. There’s no need for customers to spend all day at the dealership going back and forth on price. We’ve done all the work for the customer to make sure they don’t overpay for a used vehicle — ever.
If you’re like most of our customers, we know you’ll appreciate our upfront and honest sales strategy that we employ with Market Based Pricing.