INFINITI Retailers Deliver Top-Level Performance in 2020 J.D. Power & Associates Sales Satisfaction Index

January 7th, 2021 by

INFINITI retailers demonstrated full commitment to their client experience this past year and were able to maintain and build strong relationships with their customers despite the many challenges we all encountered. INFINITI retailers finished within two points of the top spot of the latest J.D. Power & Associates Sales Satisfaction Index (SSI). Lincoln ranked first at 827, Lexus and Mercedes-Benz tied in second with 826, and Cadillac and INFINITI tied in third at 825. In addition, INFINITI clients ranked INFINITI retailers number one in the industry for generating more goodwill than any other brand in response to the COVID-19 pandemic.

The U.S. Sales Satisfaction Index (SSI) Study measures satisfaction with the sales experience among new-vehicle buyers and rejecters. Buyer satisfaction is based on six factors including delivery process, dealer personnel, working out the deal, paperwork completion, dealership facility, and dealership website. Rejecter satisfaction is based on five factors including salesperson, price, negotiation, dealership facility, and variety of inventory.

The study is based on responses from 35,816 buyers who purchased or leased their new vehicles from January through June 2020. The study analyzes the experience of purchasing a new vehicle and the customer’s satisfaction. The study also measures satisfaction with brands and dealerships that were shopped but ultimately rejected in favor of the selling dealership. Visit J.D. Power to learn more about the 2020 U.S. Sales Satisfaction Index (SSI) Study.

Stop by Competition INFINITI of Smithtown and explore our large inventory of new and pre-owned vehicles! Test-drive vehicles like the 2021 INFINITI QX80 or the 2021 INFINITI QX50. Be sure to also check out our INFINITI lease specials and service & parts specials! Schedule a service online at our INFINITI Service Center or stop by our Express Service where no appointment is needed! Contact us with any questions or concerns you may have. We look forward to seeing you at our INFINITI dealership located right near Smith Haven Mall in Lake Grove and Tesla in Smithtown! Visit us today at 587 Middle Country Road, Saint James, NY!